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  1. grocery wars
    Government Won’t Let Whole Foods Call Itself the ‘World’s Healthiest’ StoreThe U.S. patent office feels the term is “exaggerated praise that can’t be proven.”
  2. grocery wars
    Whole Foods Wants to Restyle Itself As the ‘World’s Healthiest Grocery Store’The company has applied to trademark the phrase as its new slogan.
  3. The Chain Gang
    McDonald’s Trademarks a New Slogan: ‘The Simpler the Better’An odd choice for a chain whose ranch sauce literally contains 42 ingredients.
  4. The Chain Gang
    11 New Slogans McDonald’s Could Use Instead of “Lovin’ >Grub Street has some suggestions.
  5. The Chain Gang
    Burger King Gets Confusing New SloganIt’s like “Que Sera, Sera” but with hamburgers.