Displaying all articles tagged:


  1. the chain gang
    Dunkin’ Donuts’ Possible Name Change Insults Fried-Dough Lovers EverywhereIt’s unclear how this “reinforces” that the brand is a “coffee leader.”
  2. failure to communicate
    Young Americans Are Dubious About This Paul Newman Guy’s Food Bona FidesThe actor’s famous brand is changing its messaging so more people will care.
  3. Rebranding
    The Best Chocolate Cake in the World Is Reborn as ChocoBoloWith a new location on the Upper West Side.
  4. Rebranding
    You May Now Address Bar Stuzzichini As StuzziIt’s a little bit easier to pronounce, no?
  5. Truckin’
    Brunch Box About to Become Bandit
  6. Beer Me
    Prism Re-Brands to Distance Itself From the Tea Party MovementThe brewery says it never had any political aspirations for any of its beers.
  7. Rebranding
    Simply Peeled Is Reborn As the Soft Serve Fruit Co.And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
  8. Rebranding
    Corn Lobby Pushes for ‘Corn Sugar’ Name ChangeThey figure that like calling prunes “dried plums” they might improve sales.