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New York Magazine
Displaying all articles tagged:
the chain gang
Dunkin’ Donuts’ Possible Name Change Insults Fried-Dough Lovers Everywhere
It’s unclear how this “reinforces” that the brand is a “coffee leader.”
failure to communicate
Young Americans Are Dubious About This Paul Newman Guy’s Food Bona Fides
The actor’s famous brand is changing its messaging so more people will care.
The Best Chocolate Cake in the World Is Reborn as ChocoBolo
With a new location on the Upper West Side.
You May Now Address Bar Stuzzichini As Stuzzi
It’s a little bit easier to pronounce, no?
Brunch Box About to Become Bandit
Prism Re-Brands to Distance Itself From the Tea Party Movement
The brewery says it never had any political aspirations for any of its beers.
Simply Peeled Is Reborn As the Soft Serve Fruit Co.
And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
Corn Lobby Pushes for ‘Corn Sugar’ Name Change
They figure that like calling prunes “dried plums” they might improve sales.