Jacob the Jeweler, Sam Mason Want to Sell You Liquor; Farm Aid This SundayJacob the Jeweler will debut his new vodka Bocaj (his name ba-zz-ackwards, yo) at the MTV Video Music Awards. Of course. [Snack]
In more vodka marketing news, 360 claims to be the most ecofriendly spirit on the market as it’s bottled in recycled glass and made from local grains. Bet it doesn’t “shine like a sparkling diamond” like Jacob’s. [Mouthing Off/Food & Wine]
No more one-drink limit at Sam Mason’s Tailor. Now you can drink as much as you’d like, but it’ll cost you. [Eat for Victory/VV]
Mediavore
New York Rated Top BBQ City in the U.S.; Kobayashi Making Bookies SkittishNew York is listed as the No. 1 destination for BBQ in the U.S.(Memphis, in case you were wondering, was No. 10.) [BizJournal]
World-champion competitive eater Joey Chestnut isn’t buying talk of Takeru Kobayashi being hurt: The Tsunami “could come to the Fourth of July with his jaws wired shut, and I’m sure he could still do all right; he’s that good of an eater.” [NYT]
Related: Hot-Dog-Eating Champ Struck With Jaw Arthritis Determined to Gulp On
The odds-makers, though, aren’t as confident about a crippled Kobayashi, and the board shows it. [McBrooklyn]
NewsFeed
The Japanese Are Screaming for Krispy Kreme
Krispy Kreme may be in the midst of a sales slump, shareholder lawsuits, federal accounting probes, and a scramble to come up with a trans-fat replacement, but they can at least be happy that, according to our man in Japan, the store they opened in Tokyo last week has touched off a cross-cultural exchange unseen since Beard Papa hit the Upper West Side:
I was in Shinjuku last week. I was there just to hang out and found huge crowds of people … then I look up and there is a huge sign … Krispy Kream [sic]!! People are lined up for an hour just to get these!!!
We hear they go great with cod sperm. — Daniel Maurer
Krispy Kreme Japan
Trans-Fat Express
The End of Krispy Kreme, Coffee, and Pizza? There’s Always Denny’sThe Board of Health’s unanimous decision to ban trans fats from New York — on the anniversary of Prohibition repeal, no less — has, predictably, inspired a major and ongoing backlash.
Libertarian organization Consumer Freedom responded with full-page ads in USA Today and the Post, warning that pizza, coffee, and corned-beef sandwiches might be next. [Center for Consumer Freedom]
Even the Times has gotten in on the “we miss trans fats already” action, reporting on how hard it is to cook without them. “I can tell you in advance, the Crisco will make a flakier crust.” [NYT]
Krispy Kreme, the entity that serves trans fat in circular form, probably can’t get with the program in time. [Winston-Salem Journal]
But Denny’s can. [Business Wire]
Finally, restaurants wonder how the law will be enforced. [Dominican Today]
