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  1. The Other Critics
    In Praise of HypeRestaurant buzz: so hot right now.
  2. The Other Critics
    Can Alan Richman’s Takedown Kill the Bill’s Burger?The ‘GQ’ critic says don’t believe the hype.
  3. Marketing Gimmicks
    Bill’s Bar and Burger Walks Among the BloggersThe burger joint of the moment is embracing the hype.