Frozen-Yogurt Wars: We Have Not Yet Begun to Flurt
Last week, Grub Street compiled a comparison chart of different frozen yogurts (and one gelato) found in New York City. We asked readers for thoughts and you responded with frozen gusto. The most popular response was “You missed Flurt!” Indeed we did; the chain (now with two locations) opened in July. So here’s what you need to know:
Country of Origin: New York City
Social Aesthetic: Tundralike minimalism.
Product Pitch: We’re cheaper than Pinkberry!
NYC Locations: Two: Gramercy and Battery Park City.
Critical Reception: Unofficial just yet, but commenters on Chowhound offered a “better than Pinkberry” consensus. One reader concurred: “Flurt is a takeoff of Pinkberry, but the yogurt has much better texture. Plus, they offer smoothies and Greek yogurt parfait.”
Gilt Shows Midtown East the HandBattery Park City: Flurt frozen yogurt looks almost complete on South End Avenue. [Eater]
East Village: Wannabistro 26 Seats has just changed owners, but for now the menu will remain the same. [Grub Street]
Flatiron: The Gansevoort people plan to open another hotel on Park Avenue South somewhere in the Twenties. [Down by the Hipster]
Midtown East: Gilt will close for the last two weeks in August, before chef Christopher Lee debuts the fall menu. [Grub Street]
Sunset Park: Sunset Park locals fight to keep out Papa John’s pizza: “I feel like this is the neighborhood’s last stand,” says one pie protester. [NYT]
Upper West Side : Aix brasserie will host a six-course wine dinner next Monday night showcasing rosé. [Grub Street]