Displaying all articles tagged:


  1. design
    This Design Expert Knows How to Make a Small Restaurant Go ViralPaperwhite Studio’s Laureen Moyal is responsible for all the Instagrammable moments in Jack’s Wife Freda and by CHLOE.
  2. The Chain Gang
    IHOP Is Rolling Out a Creepy New LogoIt’s supposed to get customers to smile.
  3. Boob Food
    Hooters Nips It in the BudCompetition, that is.
  4. Cookiestuff
    Fig Newtons Sounded Too Laxative-y, Now Just ‘Newtons’And the fig gets effed.
  5. Branding
    What Happens When Mustard Meets Mad MenA cheesy commercial made for the ‘burbs.
  6. Booze You Can Use
    What’s With All the Fernet-Branca?The bitter liqueur has been around for a while, but suddenly we’re seeing it everywhere. What gives?
  7. Marketing Gimmicks
    Super Mario Warps Over to QueensThought Nintendo squashed the use of Super Mario as a pizza mascot? Not in Queens!
  8. Branding
    Employees Only for LifeThe owners of Employees Only have matching tats.
  9. Trends
    Massachusetts Wants to Be MaineThe state wants to brand its seafood, a la Maine lobster.