Intelligencer
The Cut
Vulture
The Strategist
Curbed
Grub Street
Magazine
Subscribe to the Magazine
Give a Gift Subscription
Buy Back Issues
Current Issue Contents
New York
Shop
Subscribe
Sign In
Account
Profile
Sign Out
Menu
Menu
Menu
Close
Close
Best of New York
Cheap Eats
Newsletters
Like
Follow
Follow Us
NYMag.com
New York Magazine
Intelligencer
Vulture
The Cut
The Strategist
Grub Street
Curbed
Search
Search
Close
Subscribe
Give A
Gift
Menu
Menu
Menu
Close
Close
Best of New York
Cheap Eats
Newsletters
Like
Follow
Follow Us
NYMag.com
New York Magazine
Intelligencer
Vulture
The Cut
The Strategist
Grub Street
Curbed
Search
Search
Close
Displaying all articles tagged:
Branding
design
Apr. 3, 2017
This Design Expert Knows How to Make a Small Restaurant Go Viral
Paperwhite Studio’s Laureen Moyal is responsible for all the Instagrammable moments in Jack’s Wife Freda and by CHLOE.
By
Sierra Tishgart
The Chain Gang
June 2, 2015
IHOP Is Rolling Out a Creepy New Logo
It’s supposed to get customers to smile.
By
Chris Crowley
Boob Food
Aug. 3, 2012
Hooters Nips It in the Bud
Competition, that is.
By
Alyssa Shelasky
Cookiestuff
May 1, 2012
Fig Newtons Sounded Too Laxative-y, Now Just ‘Newtons’
And the fig gets effed.
By
Alyssa Shelasky
Branding
Apr. 26, 2012
What Happens When Mustard Meets
Mad Men
A cheesy commercial made for the ‘burbs.
By
Alyssa Shelasky
Booze You Can Use
Mar. 16, 2011
What’s With All the Fernet-Branca?
The bitter liqueur has been around for a while, but suddenly we’re seeing it everywhere. What gives?
By
Jenny Miller
Marketing Gimmicks
Oct. 29, 2010
Super Mario Warps Over to Queens
Thought Nintendo squashed the use of Super Mario as a pizza mascot? Not in Queens!
By
Daniel Maurer
Branding
July 16, 2009
Employees Only for Life
The owners of Employees Only have matching tats.
By
Daniel Maurer
Trends
July 9, 2009
Massachusetts Wants to Be Maine
The state wants to brand its seafood, a la Maine lobster.