The American Lamb Board Rocks Out at SobeMost of the focus at Sobe is on the big celebrity-driven events (and, of course, the parties that follow them), but the event also functions as an immense trade show by the sea. But since it’s Sobe, it has to be slick. The American Lamb Board — the trade group for America’s lamb farmers — is spreading its message via a dozen unnaturally busty, scantily clad lambassadors; a booming sound system playing old hip-hop and R&B; and Lonesome Dove chef Tim Love cooking up lamb sirloins on a big stage. Add four cocktail stations and vaguely sexualized slogans (again, about lamb) like “More Than a Nice Rack,” and you’ll find yourself at one of the festival’s most popular tents.
David Chang Triumphs Again; Richman Named Douche Bag at Golden ClogsEater SF brings us the highlights of the 2008 Golden Clog awards from Sobe, and they’re as follows: David Chang takes the Fergus for greatest achievement in pork and/or guts — another one for the mantle! Drew Nierporent hands the Swollen Liver Award to Ariane Daguin of D’Artagnan and issues a PSA: “Remember, if you need a resy at Nobu, don’t call me.” Rocco Dispirito presents his eponymous award for worst career move to Tyler Florence for endorsing Applebee’s. Alan Richman takes the Douche Bag Award for being a hater, while Mike Nagrant, of Hungryman.com, gets the Steingarten for actually getting food. Perhaps the real shocker: Thomas Keller gets the Mario award for whoring himself out without running his empire into the ground. Congrats all around!
SobeWire: Live-Blogging the 2008 Golden Clog Awards [Eater SF]