925 Café and Cocktails Experiments With Annoying Numbers Conceit
We’ve always kind of hated bars with numbers in the names — we can never remember whether it’s 320 Fifth or 230 Fifth. And don’t get us started on the East Village numbers game. But newcomer 925 Café and Cocktails has to be the most irritating one yet — the 925 doesn’t even refer to the street address (which is actually 800 Second Avenue, near 42nd Street), but rather to the fact that everything on the menu (including paninis and dreaded green-apple martinis) is priced at $9, $2, and $5. And here’s another gratuitous number: The place won’t let in males under 25, which is bizarre since operator Alexander Nicholas, also owner of Keats, is only 28 and has been working in bars since he was 16. Are any 24-year-olds willing to go to the place and tell us whether they’re actually turned away? We predict prom nights within a month.
925 Café and Cocktails; 800 Second Ave., nr. 42nd St.
925 Café and Cocktails [Official site]