summer of hedonism?

Dating App Bumble Will Open an IRL Space for Dates This Summer

Bumble Brew Photo: Float Studio/Bumble

Bumble is a dating app, designed to match daters with potential dates. But then what? Where, in New York City, could a would-be couple meet? If only such a place existed, where two people could sit together at a table and drink wine!

Luckily, Bumble itself is here with a solution: Bumble Brew, a “café & wine bar,” developed in partnership with Delicious Hospitality — they run Pasquale Jones and Charlie Bird in Soho — which will be a “safe space for healthy and equitable relationships and connections,” Bloomberg reports.

A site of romance. Photo: Float Studio/Bumble

Back in 2019, when Bumble first revealed plans for a fun new kind of semi-public place, where people could meet other people to have conversations over food, it was going to focus specifically on a “date-friendly” menu meant for sharing. “No spaghetti,” the company’s chief of staff confirmed to Bloomberg at the time. “Nothing that would be awkward on a first date.” There would be no humiliating chicken wings. No burgers dripping with unbecoming special sauce.

But the project was delayed — permitting issues, a pandemic — and in the intervening years, the approach has been adapted to keep up with the times. Now, when it opens, on July 24, it will be a space that sounds like lots of other restaurants and cafés. For example, you will be able to forge a healthy and equitable connection or relationship over morel mushroom omelets, dry-aged cheeseburgers, or squid-ink chitarra with crab. At breakfast, you could, if you are ready for it, even chance a “runny” egg on wild greens. There will also be an “ambitious coffee program” (ambition is attractive), and various wines — by bottle and by glass — will be on hand to “help conversation flow.”

Dating, networking, or friendship. Photo: Second to None NYC

The first week, Bumble Brew will be open for breakfast only; the following week, it’ll add lunch, and will expand to dinner one week later. (In romance, we call this “taking it slow.”) Much like the app, the 80-seat café is very yellow, and with honeycomb-like fixtures. Eventually, the space could function as a Bumble “programming hub,” Smith tells Bloomberg. For now, though, it will function as what is colloquially known as “a restaurant.”

Dating App Bumble to Open an IRL Space for Dates This Summer