drama

Corona Unleashes More Hard Seltzer on a Terrified Nation

Meh. Photo: Corona

Last week, Corona — the unofficial beer of the coronavirus — and its parent company Constellation Brands faced a backlash over a tweet about its hard-seltzer line. The brand announced that four new flavors would be “coming ashore soon,” which seems in keeping with Corona’s not very aspirational beach-life image but was taken by some to be distasteful amid the coronavirus pandemic.

In response to the criticism, a spokesperson for Corona, in a statement emailed to CNBC, called the advertisement “consistent with the campaign we have been running for the last 30 years.” The Mexican beer has seemingly been linked with the virus in the minds of some consumers, according to one survey by 5W Public Relations. Google searches for “corona beer virus” and “beer virus” reportedly increased significantly the week of January 29, and yet no one has been asking the most important question: What fresh hell will Corona Hard Seltzer’s blackberry-lime flavor release into this country?

Corona Unleashes More Hard Seltzer on a Terrified Nation