The latest front in the never-ending war between fast-food companies opened up on Monday, after Chick-fil-A opened a new offensive against Popeyes, which — as you probably heard — has rolled out its own version of a chicken sandwich. Chick-fil-A opened fire with a jealousy-fueled subtweet:
It did not take long for Popeyes to, in the style of ancient Rome, catapult rotten chicken over the walls of Fort Chick-fil-A:
This is, first and foremost, textbook social-media antics by brands. But this time, it got out of hand — fast. Wendy’s got involved, claiming the fried chicken throne for itself and receiving a response from Popeyes, as did Bojangles, which was quickly shouted down, and, uh, … Boston Market?
Anyway, usually this is the sort of thing — brands tweeting as if they’re people — that provokes groans and sighs. Especially when it involves fast-food companies like Chick-fil-A, which has continued to donate to anti-LGBTQ causes. (Popeyes, for its part, engages in exploitative labor practices that plague the industry.) But, the gods must’ve been smiling down upon us — or else nobody had anything better to talk about last night — because the brand shenanigans unleashed a tsunami of fried chicken sandwich humor: