It’s the end of a slightly tone-deaf era: Today, Milk Bar’s Christina Tosi announced that, going forward, the bakery chain’s famous “Crack Pie” will be known simply as the “Milk Bar Pie.”
In a post on Milk Bar’s site, Tosi writes, “When we do anything, from implementing a new company policy to creating a new layer cake, we do it because it’s important to us. Our mission, after all, is to spread joy and inspire celebration. The name Crack Pie falls short of this mission.”
But never fear, fans of the pie: Only the name is changing. The recipe itself will be as sugary and buttery as ever.