Why NYC’s Biggest Chocolate Factory Is a Rockaway Beach Institution
It hasn’t always been easygoing since the family-owned Madelaine Chocolate Factory opened in 1949. In 2012, in fact, their waterfront factory in the Rockaway Beach area of Queens was hit hard by Hurricane Sandy. The storm caused $50 million worth of damage to machinery and equipment, and Jorge Farber, president and CEO, was forced to make some tough decisions. Today, the company has rebuilt and remains a pillar of the community.
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