Mexico’s Tourism Board Invented a Cloud That Rains Tequila

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Drinking tequila usually ends in a fog, but now you can start by filling the shot glass from a cloud. As part of some kind of promotion to lure cold, rain-sick tourists to sunny, tropical Mexico, the country’s tourism board has created a cloud they’ll actually want to stand under.

That’s because it “rains” tequila:

The gimmick works by vaporizing the spirit in an ultrasonic humidifier (true booze aficionados might see hints of food-performance artists Bompas & Parr’s breathable-alcohol trick). Once this drinkable mist condenses, you’ve created yourself what meteorologists call precipitation. “Forget winter,” the ad instructs, as observers stand under falling tequila droplets. “Have a taste of Mexico.” Those will likely come as a pair. Forecast says chance of blackout conditions is almost 100 percent.

Mexico’s Tourism Board Invented a Cloud That Rains Tequila