tie-ins

Nike Let Mark Wahlberg Make Wahlburgers Air Jordan Sneakers

Don’t expect them in your size at Niketown, but Mark Wahlberg’s ongoing love affair with Air Jordans has at least scored the Wahlberg brothers’ restaurant empire a very rare set of new kicks. The actor teased the shoes — officially called the Wahlburgers x Jordan Formula 23 — on Instagram yesterday. He helped with the design, which explains why the main color is a very Boston-St.-Paddy’s-Day shade of green:

Their A&E show Wahlburgers actually hinted back in December that some sort of collaboration was coming. On his flight to meet Michael Jordan at Nike headquarters, Mark even spilled the beans on his plans to ask M.J. for a full-on Wahlburgers line: “I wanna tell Phil Knight and Michael that, ‘You know what, I want to do my own line of workout apparel for the everyday guy.’” Who knows if His Airness was feeling that idea, but Mark’s Instagram post ends on an optimistic note for at least the shoes (“More to come 😉”). Either way, big brother Paul can now challenge Mario Batali for the title of Undisputed Wearer of the Industry’s Brightest Footwear.

Nike Let Mark Wahlberg Make Wahlburgers Air Jordan Sneakers