A Shop Devoted to Raw Cookie Dough Is Opening in New York

DO’s cookie dough. Photo: Melissa Hom

DO (pronounced dough) is terrible news for anyone whose only obstacle to gorging on raw cookie dough is the FDA’s warning against eating uncooked eggs and flour. Founder Kristen Tomlan found a way to render the stuff harmless, with a pasteurized-egg product and heat-treated flour, and launched an online company that celebrates proto-cookie goop in every imaginable form: scooped into cups and cones, flattened and frozen into “cookies” for ice-cream “sanDOwiches,” half-baked into brownies, and folded into Blue Marble ice cream for sundaes and milkshakes. Next week, she’ll open a Greenwich Village showcase for it with 15 seats, Toby’s Estate coffee, and a case full of prepacked flavors like chocolate chip, cake batter, and confetti. Take a look at some of the confections and the space.

Cookie dough by the scoop. Photo: Melissa Hom
Don’t call it a cupcake: It’s baked cookie dough stuffed with Nutella or sprinkles, topped with cookie-dough-buttercream frosting. Photo: Melissa Hom
Ice cream SanDOwiches, with raw chocolate-chip cookie dough encasing cookie-dough ice cream. Photo: Melissa Hom
DO’s baked (unraw) cookies. Photo: Melissa Hom
Waffle cones of cookie dough. Photo: Melissa Hom
DIY sundae: Choose your cookie, ice-cream flavor, and cookie-dough flavor. Photo: Melissa Hom
Cookie-dough ice-cream pie with a chocolate-chip-cookie crust, topped with unbaked cookie dough. Photo: Melissa Hom
Make-your-own sandwich: Pick your cookie and your ice cream or cookie dough. Photo: Melissa Hom
DO. Photo: Melissa Hom
Photo: Melissa Hom
Photo: Melissa Hom

550 La Guardia Pl., nr. 3rd St.; 646-892-3600

*A version of this article appears in the January 23, 2017, issue of New York Magazine.

A Shop Devoted to Safe-to-Eat Cookie Dough Is Opening in NYC