meat lovers supreme

German Politician Takes Stand Against Using Meat Names for Vegetarian Foods

Lies! Deception! Photo: Art Cook Studio/Getty Images/iStockphoto

Alarmed by the growing tide of veggie burgers sweeping the planet, one German politician has decided he can no longer stand idly by — agricultural minister Christian Schmidt has come out hard against vegetables disguised as proteins. He’s arguing to the German newspaper Bild that the use of meat names for plant-based foods should be “banned in the interest of clear consumer labeling.” Clearly infuriated by this protein posturing, he adds that he’s no longer willing to tolerate “psuedo-meat dishes” masquerading as the real deal.

This isn’t the first time that Schmidt has made a call to action against vegetables. He did so in October, when the German Vegetarian Association dismissed his hostility, arguing that this really isn’t a big deal. But maybe he feels added urgency to act again, as even in schnitzel-crazed Germany revenue for vegan and vegetarian food grew more than 100 percent while the demand for all things meat fell by 10 percent from 2010 to 2015.

German Minister Wants to Ban Meat Names for Vegetarian Foods