chicken wars

Fuku Launches Glazed Chicken Sandwich to Compete With Shake Shack

Fuku’s new Sweet and Spicy sandwich. Photo: Courtesy of Momofuku

Fried-chicken sandwiches: so 2015. The future belongs to the glazed chicken sandwich. Tomorrow, David Chang’s Fuku will add a Sweet and Spicy Fuku Sandwich as an off-menu addition at the original East Village shop. Based on the Sweet and Spicy Fuku Fingers served at Fuku+ in midtown, the new sandwich is made with brined chicken thighs marinated in habanero puree, which are also glazed with a mixture of gojuchang, mirin, soy sauce, sugar, garlic, and ginger.

As far as sandwiches go, that sounds pretty good. But it’s also an aggressive move on Chang’s part, since Shake Shack just debuted its own glazed chicken sandwich less than two weeks ago. That sandwich, called the Salt & Pepper Honey Chick’n, is coated in salted honey and debuted as a limited dish at the chain’s Brooklyn locations, which is exactly how the chain’s original chicken sandwich debuted before expanding nationally. Clearly, shots have been fired and, as a result, we all get to enjoy more chicken sandwiches.

Fuku Has Launched a Glazed Chicken Sandwich