Gearing up for Halloween, Kit Kat just dropped a new ad, and you could call it something of an improvement over past efforts (“YouTube breaks,” anyone?). The #brand recruited Chance the Rapper to do a soulful rendition of the classic jingle, and the clip features a Kit Kat doppelgänger — “Chance the Wrapper,” of course — serenading real Chance while he shops in a lion costume. It’s hard to argue with the ad’s closing sentiment: “That’s a good song.”
