the chain gang

Arby’s Will Begin Selling a Venison Sandwich

Deer god.

Perhaps realizing its generic claim “We Have the Meats” lacks a few thousand mammalian species, Arby’s has announced plans to add venison to the menu. The chain’s never been shy about the quantity of meat it heaps between pieces of bread (quality is another thing entirely), so of course that wasn’t going to start now with the Venison Sandwich. Crispy onions and a pat of “juniper berry sauce” are accoutrements to a slab of free-range deer steak that’s cut thick enough to wear a jaw clean out. Arby’s chief marketing officer Rob Lynch isn’t wrong when he says, “You simply can’t find this at other restaurant chains.”

It’s available from October 31 to November 27 at just 17 stores “within heavy deer hunting areas in the states of Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia.” Lynch helps explain the obvious logic behind this, too: “Hunters hunt the meats, and we have the meats, so it makes sense for us to connect.”

To make sure it gets in with the crowd, Arby’s has also rolled out an ad campaign disparaging weaklings who eat salad and mama’s boys who leave camp empty-handed:

Arby’s Will Begin Selling a Venison Sandwich