We were warned. Just two months ago, we got word that Hostess managed to turn deep-fried Twinkies — previously only available at state fairs and consumed by people who have a severely depleted sense of self-preservation — into a frozen, boxed product that it could sell at supermarkets. And now, on August 16, these things will have infiltrated more than 4,000 Walmart stores.
There are two flavors: “Original Golden” (a.k.a. “yellow”) and chocolate. Both are frozen, and the idea is you reheat them in the oven, but it remains to be seen how many people will even bother with that step.
More interesting than the product itself is the reaction to its release. As a result of the release, “Twinkie” has been trending all day on Twitter. But it’s not because of an overwhelming sense of enthusiasm. In fact, in an already-grim year, it seems people feel like these deep-fried creations are the next step toward America’s eventual downfall: