Every time some corporate entity holds an online contest that gives people any hint of creative power, the world always ends up with a Mountain Dew flavor called “Hitler did nothing wrong,” a Pitbull concert at America’s most remote Walmart, or — most famously — Boaty McBoatface.
So you’d think McDonald’s New Zealand wing would have understood the likely repercussions of launching a “Create Your Taste” competition this week that awarded free fries for the most ingenious DIY burgers. But you’d be wrong.
Sex, politics, abject racism, jabs at religion, fat jokes, entries called “Toddler Bodybag” and “Rektal Prolapse” — the submissions’ ability to offend was limited only by their creators’ imaginations. The company seems to agree things got a little out of hand, because the site, aptly given the URL of makeburgerhistory.co.nz, now simply redirects to the McDonald’s New Zealand homepage.