When creating commercials, coffee companies tend to go all in with the wholesome vibes, featuring hardworking roasters, happy farmers in idyllic fields, and snug people clutching warm mugs. But the truth of caffeine consumption is, of course, a little different: less “The Best Part of Wakin’ Up” and significantly more, as Cracked points out, “enjoy your drug disguised as a universally celebrated touchstone of human culture.” For its latest “Honest Ads” video, which you will probably need a cup of coffee to watch, the website sets the record straight.
