Sriracha Has a Rags-to-Riches Origin Story You Probably Had No Clue About
Sriracha is everywhere these days. It’s in tacos, popcorn, beer, vodka, and now even McDonald’s burgers. If it’s edible, chances are there’s a Sriracha-ized version of it. But this well-known hot sauce has humble beginnings. And it went from obscurity to ubiquity without any advertising dollars at all.
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