The powers that be at the New York Times, perhaps realizing there isn’t much future in the business of delivering news printed on paper, is jumping on the meal-kit-delivery bandwagon. The company has partnered with the start-up Chef’d to launch a service that uses recipes from NYT Cooking and delivers the ingredients right to people’s homes.
The kits will be available à la carte or via subscription, and it doesn’t sound like there will be any shortage of things to cook. In addition to all of the new recipes food editor Sam Sifton & Co. will continue to publish, the Times has 17,000 recipes in the archives. Perhaps that means you’ll get all the fixings for Sifton’s own version of Mississippi roast, or the pieces you’ll need to assemble a fried-eggplant hero. Of course, it remains to be seen if readers will take to this new level of added convenience, but it’s just the latest interesting development in a business that is suddenly extremely competitive.