Yes, that’s a pizza served in a box that is itself more pizza. Vinnie’s is aptly calling it the Pizza Box Pizza, it costs $40, and the genius innovation eliminates the chief existential problem facing every pizzeria (the waste of greasy, often non-recyclable boxes) while also giving the customer way more delicious pizza. Dough can double as some serious insulation, so Pizza Box Pizza’s box will clearly do its job and keep the inside pizza warm.
But a lot of questions nonetheless remain about this supersize calzone: Can you order a Pizza Inception in a Pizza Box Pizza? What’s the hygiene plan for deliveries? (Obviously, not even larger boxes.)