Coffee Talk

How a Small NYC Coffee Shop Became a Must-See Attraction for Korean Tourists

Who would've thought?
Who would’ve thought? Photo: Melissa Hom

Think Coffee is a pretty standard New York City chain, but to many visitors from South Korea, it’s the ultimate destination. The Times explains that this is because of a show called Infinite Challenge, which ran an episode in 2009 about the challenge of ordering an espresso drink in perfect English. South Koreans now flock to the Mercer Street location, specifically — often in groups of 50. And, as a result, Think’s owner sold the license to a company called Seoul Food, which has opened three locations in the city, and counting.


This Coffee Shop Is an Attraction for Korean Tourists