The Chain Gang

This Fried-Chicken Okonomiyaki Is the Kind of Fast Food America Needs

Theoretically what it looks like.
Theoretically what it looks like. Photo: KFC Hong Kong

KFC Hong Kong last landed on Americans’ radar for fearlessly introducing pizza-“flavored” wings, which, it turned out, were immediately overshadowed by KFC Philippines’ pizza with chicken crust — so Hong Kong has gone for broke with its latest gonzo mash-up: the Okonomiyaki Crispy Chicken.

There is, of course, a twist. Instead of the savory pancake that traditionally forms the bottom of the classic Japanese dish, people who try KFC’s version will get pieces of fried chicken with some traditional toppings: mayo, bonito flakes, and a traditional sauce that’s kind of like ketchup. Playing around with the form is nothing new, but while most okonomiyaki revisionists keep their versions more or less flat — to give the toppings a place to rest — the Colonel throws the KFC toppings on top of the chicken itself, so it isn’t immediately clear how these toppings are supposed to stay attached. It doesn’t matter, though: This concoction still sounds a lot more interesting than the mash-ups that America’s fast-food-makers currently offer.

[Brand Eating]

KFC Unveils Okonomiyaki Fried Chicken