Why Are New Yorkers Waiting in Line for Hours for a Milkshake?

This week, the Grub Street Podcast focuses on viral foods — specifically, Black Tap’s over-the-top milkshakes. After a BuzzFeed post featured the Willy Wonka–esque desserts, chef and owner Joe Isidori’s business started booming, with customers queuing up for hours to get a taste (and, of course, the perfect Instagram). In this episode, New York restaurant critic Adam Platt and editor Alan Sytsma try (and fail) to wait in line, and then Sytsma and Grub’s resident sugar fiend, Sierra Tishgart, return to chat with Isidori and see if his milkshakes are worthy of all the hype.

The Grub Street Podcast is produced by the Slate Group’s Panoply, and you can also listen via iTunes (or your phone).

Viral Foods on Grub Street’s Podcast