The broccoli-obsessed chef Tyler Kord opened his No. 7 Veggie pop-up at UrbanSpace Vanderbilt with a lofty goal in mind — an unavoidable consequence, he says, of an Oberlin education. “If I can get people to eat less meat, then I have done the world a huge service.” The greatest achievement of this brand expansion, though, might be the bigger midtown stage it’s afforded Kord’s ingenious broccoli taco. The menu mainstay at his No. 7 restaurant proper in Fort Greene is an architecturally advanced, multitextured marvel inspired by none other than Taco Bell. So if Kord realizes his plan to spin off more No. 7 Veggies, making the world a better, broccoli-friendlier place, you can thank the fast-food megachain too.
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Photograph by Bobby Doherty/New YorkMagazine
On the menu at No. 7 Veggie at UrbanSpace Vanderbilt; $6; 230 Park Ave., at 45th St.; 212-529-9262
*This article appears in the November 16, 2015 issue of New York Magazine.