A Tucson restaurant owner is adopting the anti-Yelp counterattack modeled by South Park’s recent episode, where the town’s restaurants ban Yelp critics. At the entrances of his two Vero Amore restaurants, Aric Mussman has literally hung large signs that read “No Yelpers,” just like South Park’s restaurants do.
“Our reviews are great, so that’s why I wanted to be one of the people to say something,” Mussman tells the local news. Apparently, Cartman’s line about getting “everything I want” because he’s on Yelp hit a nerve with him: “That’s where their friends are, and they feel like this self-entitled thing that they can bash us.” Like plenty of other restaurateurs, he believes Yelp only helps out owners who advertise, so he figures Tucson is overdue for a South Park–esque anti-Yelp movement.
Yelp is clearly tired of being on the defensive: The site’s now practically crawling with disclaimers any time reviews “appear to be motivated more by the news,” and a rep reminds everyone that, technically, Mussman’s claims “have been repeatedly dismissed.”