“Technically, it’s food.”
Arby’s may not know all that much about making a good sandwich, but it sure knows how to handle its greatest nemesis. When Daily Show host Jon Stewart first announced his retirement, the chain offered him a job, a response to the hate-parade Stewart had unleashed on the brand over the last couple years. An unamused Stewart rebuffed: “I do not accept your peace offer. We shall always be enemies!”
Arby’s, though, just doesn’t care: The brisket-gobbling chain has bought not one but two ads for soon-to-be-ex Daily Show host Jon Stewart’s final episode, during which 30 seconds of ad time is going for $230,000 a pop. Perhaps Stewart, no doubt aware of the affront, will send Arby’s off with one last withering barb.
[WSJ]
