The Chain Gang

This New Hamburglar Is a Disgrace

Photo: McDonald’s

The struggling execs at McDonald’s are no longer content to merely screw up their present and future advertising efforts. Now the marketing team is digging into the archives and fucking things up retroactively, too.

Here’s what the Hamburglar looks like now:

No. Photo: McDonald’s

His character will apparently be some kind of suburban dad, although he looks like a French flasher. Either way, it is not working. And yet, if you think this new Hamburglar looks bad, it’s nothing compared to the grittier, more realistic reimagining that McDonald’s has planned for Ronald McDonald:

Don't let him near your kids.
Don’t let him near your kids. Photo: Amy Harris/Corbis
This New Hamburglar Is a Disgrace