It looks like Starbucks is getting serious about its smoothies — a major step up from its mere “smoothie-like drinks.” The company is even adding kale, so it can stay right on trend: A new line of Evolution Fresh Smoothies — available today at stores in northern California, Washington, Oregon, Alaska, and parts of Idaho — is intended to cash in on the $2.2 billion smoothie market.
The new drinks at Starbucks are made from Dannon Greek yogurt and cold-pressed juice,* and they come in three flavors — Sweet Greens, Strawberry, and Mango Carrot (all $5.95). But the clear selling point is the ability to customize by adding kale.
The trend-minded chain recently got more serious about coffee, too: Today, it introduced cold brew. But the smoothie line may presage the bigger shift — Starbucks promises more Dannon yogurt products, like parfaits, will follow in the coming months.
* This post has been corrected to show that while the smoothies all use cold-pressed juices, not all of the juices are green.