Starbucks has finally unveiled concrete details about its big plan to deliver lattes to customers: Two entirely different services will get tested later this year — one in New York, and the other in Seattle.
In the former, baristas who work in office-building locations will physically walk orders placed online to customers on other floors, beginning with the Empire State Building. This service is called “Green Apron” — and it will surely come to the rescue of some stressed assistants. (“Is there some reason that my coffee isn’t here? Has she died, or something?”)
The company says that there’s no minimum order size — or, scarily enough, maximum — but clients will pay a flat fee for the delivery. Oh, and also, as part of a savvy marketing move, only My Starbucks Rewards cardholders can order delivery.