What happens when you don’t have, or “don’t have,” whatever the case may be, enough money to buy your own multi-million-dollar Super Bowl ad? If you are Newcastle, it’s this, the “most fiscally responsible” game-day commercial of all time that hilariously crams 37 products and logos into a minute and leaves you confused about all of them.
Newcastle had hoped for 20-something companies — Parks and Rec’s Aubrey Plaza’s call to the other little guys was “Instead of blowing Newcastle’s marketing budget, let’s team up to blow all of our marketing budgets” — but ended up with a gamut that runs from McClure’s Pickles and Mr. Cheese O’s to Match.com and something called Detroit Beard Collective. Although scientifically speaking, your short-term memory maxes out at about seven things. But whatever: In this strike for corporate socialism, it’s about the team effort.