Coca-Cola today is rereleasing Surge, a drink that only existed from 1996 to 2003, meaning the last time you swigged it, you were wearing Tommy Hilfiger and listening to a mix CD. It’s a random rerelease, but the company has its reasons: The internet, among them, is tops. A Facebook awareness page, specifically, known as “Surge Movement” started in 2011 and has enlisted hordes of supporters to hound Coca-Cola’s 1-800-GET-COKE line ever since with intense call-a-thons.
Fans can once again savor that “same great taste from the 1990s” that everybody loved in 12-packs of 16-ounce cans bearing the original graphics “exclusively” on Amazon, where fanboys have wasted no time filling the page with nothing but dozens of five-star reviews. That enthusiasm will be needed, because Coke also says that’s where Surge is staying until there’s a serious “level of excitement exhibited by fans across the country.”