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In-N-Out Burger’s Surprise Toronto Pop-up Instantly Draws Hundreds of People

Just remember, it's cash-only and only one burger per-person.
Just remember, it’s cash-only and only one burger per-person. Photo: In-N-Out Burger/Facebook

There are lots and lots of people outside the “stately farm-to-table Italian restaurant” Osteria dei Ganzi this morning in Toronto, where the venerated California-based In-N-Out Burger has set up shop temporarily to sell three kinds of burgers at $4 to $6 a pop. The city’s mad blitz of double-doubles lasts from 11 a.m. until 3 p.m., or until inventory runs out, of course, and, well, the odds are clearly stacked against most of these folks: Some 600 people showed up for a chance to get 300 burgers in Singapore at a similar giveaway in 2012, and everywhere else In-N-Out takes this stunt pretty much descends into a mob scene straight ahead. Just remember, it’s cash only, and only one burger per person.

Here’s an early look at pop-up, where In-N-Out-curious and burger fanatics reportedly turned up as early as 6:30 a.m., and where 200 people are currently lined up.

Waiting in line for In-N-Out!— BTS (@jaebum4eva) September 11, 2014

I was going to stroll by around 1 for In-N-Out, look at my city right now.— Dynamics • £ (@theDYNAMICS) September 11, 2014

Lineup has formed outside In-N-Out Burger pop-up at Jarvis and Wellesley. Opens at 11 a.m.— Jacques Gallant (@JacquesGallant) September 11, 2014

I’m ready, bring it. #inandoutburger #inandout #LivingToronto #burgerdreams# #bestburger #Toronto— Estelle Blahut (@SellwithEstelle) September 11, 2014

The coveted In-N-Out wristband. Pay with cash only. One burger per person. Sorry newsroom, I can’t bring any back.— Jacques Gallant (@JacquesGallant) September 11, 2014

More than an hour before it opens & here’s the line up 4 @innoutburger @ @GanziToronto. Thx @anthonymahler 4 the pic!— Hillary MacDonald (@Heedery) September 11, 2014

All this work for @innoutburger— tufon (@tufonus) September 11, 2014

Wow…” @Indie88Toronto 100-125 people in line for In-N-Out burger“— Posh (@bposchmann) September 11, 2014

The front of the ever-growing line at In-N-Out. Ed Yi on the right has been here since 6:30 a.m., the rest since 8.— Jacques Gallant (@JacquesGallant) September 11, 2014

In-n-out burger lineup massive. Burgers sold out. #foodTo— Peter Kim (@PeterKimGlobal) September 11, 2014

“This thing is all over the news here,” Grub’s Toronto correspondent says. “It’s like the biggest happening in the city for some reason.”

Does this mean In-N-Out is finally coming to the East Coast, something it has repeatedly said it will never, ever do? Don’t count on it. “We do not have any immediate plans to open a permanent restaurant there but this special event will help us make future decisions,” the chain has said in the past, regarding the pop-ups.


In-N-Out Burger’s Surprise Toronto Pop-up Instantly Draws Hundreds of