This is the day of reckoning for Burger King Japan’s Kuro Burger, otherwise known as that thing with the black cheese, dyed-black bun, and squid-ink-powered onion-garlic sauce that became the fast-food media sensation of the year. Alas, the hamburgers people have been served so far seem considerably less delicious-looking than the ones in ad, as seen here.
“This is black enough to be bored to death,” this one says, of the all-black, entry-level “Kuro Pearl.”
The “Kuro Diamond,” otherwise known as the same hamburger with all the fixins, doesn’t look like it really worked out, either.
As far as the taste goes, most reactions so far to the limited-edition burger have been planted more or less firmly on the good-to-not-bad spectrum, and there have been isolated reports of a mysterious “peppery” flavor. Mixed martial artist Urijah Faber says it tastes “like a school lunch,” which isn’t really an endorsement, but does sort of suggest these maybe could catch on in the U.S. after all.
Related: Burger King’s Newest Japanese Burger Is Covered With Black Cheese
Related: Why Japanese People Aren’t Grossed Out by That Black Burger King Burger [Science of Us]