Expansions

Roy Choi Says He’s ‘Ready’ for New York Expansion

Choi saw the sign.
Choi saw the sign. Photo: Bobby Fisher/EccoBooks

Roy Choi is in town, and in addition to getting a meal at Momofuku Ssäm Bar, the West Coast food-truck legend and prolific restaurateur is apparently also casually looking at real estate in advance of opening a New York restaurant. “Don’t know how long it will take but I know I’m ready to try and make New York happen. Should be a fun journey,” he tweeted yesterday, right after posting what appears to be an auspicious sign: his name on a roll-off container parked in front of a restaurant space for lease. And he seems to be getting more committed by the minute: “HA!! Me and my big mouth,” he tweeted this morning, in response to the expansion reports. “Fug it. Let’s roll.” [Twitter via Eater NY]

Roy Choi Says He’s ‘Ready’ for New York Expansion