If you’ve been anywhere near the internet this week, you are no doubt aware that Taco Bell has officially launched breakfast service. Waffle tacos for everyone! Thanks to an extremely successful social-media campaign (including an actual Reddit AMA with the company’s president) and at least one funny ad, the Taco Bell breakfast is a full-on phenomenon. But for all the marketing savvy that went into the launch, Grub Street still wondered: Who actually eats this stuff? To find out, we sent our videographer Abraham Riesman to the Taco Bell on 14th Street in Manhattan to check out the scene today and talk to the people living más in the morning.
Earlier: Taco Bell’s New ‘Ronald McDonald’ Ads Are Surprisingly Funny