
After a reader noticed that the address for Joe’s Noodles matched a Tribeca apartment building, Tribeca Citizen discovered that one real restaurant, Lily’s Japanese & Chinese Restaurant, actually funnels delivery orders through several fake ones listed on GrubHub Seamless. Yikes. This is particularly problematic for the company, which just filed paperwork for its initial public offering and claims to offer food from over 28,000 restaurants nationwide. [Tribeca Citizen, Mashable]