“Behind Chipotle is not a corporation, behind Chipotle is a man that is one of the great cooks, that created a great concept. So this already began many years ago, is nothing new. We need to think those ways. So I’m going to tell you, José wants to contribute to that, creating a fast-food restaurant. Which one? I cannot tell you yet. But will you see me doing fast-food restaurants in the next year, year and a half? Yes.” —The Washington and L.A.-based chef bets he can do a much better job serving meaningful fast food than the traditional burger-slinging fast-food giants. [VF, Related]
Man with a plan.