The bourbon company has a new campaign featuring Mila Kunis, who will appear in three television commercials as herself, but also as Beam’s newly appointed, nebulously defined “global partner and spokesperson” (watch the first spot here). It’s not known how much Kunis is being compensated for Beam’s “Make History” spots, but the press release touts her “global relevance,” and the new title instantly lands the actress among the esteemed, ridiculously appointed ranks of former Popchips President of Pop Ashton Kutcher, former Bud Light Creative Director and Musical Curator Justin Timberlake, one-time Coca-Cola Creative Director Marc Jacobs, Popchips Investor and Creative Partner Katy Perry, PepsiCo Brand Ambassador Beyoncé, Budweiser Select Co-Brand Director Jay-Z, and the most emotive Diet Coke Program Ambassador of all time, Taylor Swift. All of which is to say, of course, we can’t wait to see Mila’s new ads. [The Spirits Business]
When you think bourbon, think Mila. Photo: PRNewsFoto/Beam Inc.