If you thought SpaghettiOs’ sudden bout of extreme patriotism last month was the last word in misplaced corporate Twitter sentiment, you clearly haven’t been eating enough riblets.
Maybe it was the blizzard, but it seems like three companies lost their way, if temporarily, over the weekend on social media. The spinach-artichoke dip at Applebee’s is apparently on a mission to show the world how gangster it really is, super-bleachy chips riding shotgun and all:
IHOP also appropriated from Mystikal. (The rapper seems okay with this.)
Stack ya pancakes, but watch ya self. Stack ya pancakes, show us what ya workin’ with.— IHOP (@IHOP) January 4, 2014
Finally, Jolly Rancher, for whatever reason, boldly positioned itself as an unlikely high-fructose-corn-syrup-laden champion of Long Island City’s embattled graffiti mecca 5 Pointz, tweeting “5 Pointz Untamed” with a photo of the candy refracting an image of the now-whitewashed street art through its hard-candy interior, like a prism. Needless to say, that one was quickly taken down and replaced with an apology:
What a weekend. Of course, however random or misguided these tweets may be, they’re lightning rods for attracting new followers — look what happened to Burger King when its account was hacked by an ardent Big Mac and Gucci Mane fan. All of this is to say, basically, it’s your move, Tootsie Roll. You may have marked the anniversary of September 11 like any good candy company might, but you still only have 200-something followers. It may be about time for everyone to really see your product move to the left, the right, the front, and the back.