A small brewpub some 40 miles outside of St. Louis was forced to change the name of one of its products after receiving a formal cease and desist letter from Starbucks. The coffee giant’s lawyers sent a letter earlier this month asserting that Exit 6’s “Frappicino” brew — which owner Jeff Britton claims would in fact have been called “Frappuccino” if it weren’t for his poor spelling — may have been mistaken for an officially licensed Starbucks product, and that wouldn’t haven’t been good. For his part, Britton has now apologized — profusely, repeatedly, sardonically — for “any damage Exit 6 did to Starbucks.” He even sent along a check for $6. How sweet.
“We just want to help a business like Starbucks. Us small business owners need to stick together,” he writes, and judging from the exchange below, it seems as though Exit 6 may have had the last laugh.
The original letter.Photo: Facebook/Exit 6 Pub and Brewery
Respectfully yours.Photo: Facebook/Exit 6 Pub and Brewery
Exit 6 Pub and Brewery [Facebook]
Local brewpub’s sarcastic response to Starbucks letter [KSDK]