The future is probiotic.
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Deodorant, toothpaste, and special topical creams for both wrinkles and diaper rashes topped the list of a survey of hypothetical, wish-list-ish products consumers would like to see made better with the goodness of Greek yogurt. Takers of the survey, which was run by marketing firm Affinova in response to slowing sales of the no-longer-novelty product, were still somewhat discerning in their imaginings: yogurt after-shave? Get real. [Businessweek]