Anheuser-Busch Can’t Sell ‘Budweiser’ in Italy

Anheuser-Busch InBev will relinquish its hold on the name “Budweiser” in Italy after an Italian court ruled in favor of its rival, the other Budweiser, which is made by Czech brewery Budejovicky Budvar, in the latest battle of the brands’ ongoing fight.

Some quick history of the fight: While Anheuser-Busch’s version was technically first to claim the Budweiser name, the Czech beer was actually founded in the Bohemian town of Budweis. This is “a great victory” for Budvar, which saw its Italian sales drop by half after its rebranding to Czechvar (which is what it’s called in the U.S.) and then Budejovicky Budvar, neither of which really rolls off the tongue.

Budweiser Banned in Italy; Czech Budvar Wins Court Battle vs. AB InBev [Daily Finance]

Earlier: Anheuser-Busch Loses ‘Budweiser’ Trademark Court Battle

Anheuser-Busch Can’t Sell ‘Budweiser’ in Italy