Five Hip-Hop Lines That Made Moscato Huge

Drake celebrating with Martini & Rossi Moscato d'Asti.
Drake celebrating with Martini & Rossi Moscato d’Asti. Photo: The Black Door

A year ago, Moscato started trending among U.S. wine drinkers, thanks in large part to its increasingly prominent role in hip-hop. Basically, it’s the new Cristal — and, luckily, much cheaper! And some new figures released this week by the California-based Wine Institute show just how big the fizzy, sweet, low-alcohol wine has gotten: It now accounts for a 6 percent market share at retail outlets, just behind Pinot Grigio. Decanter reports that the growth of Moscato drinking helped overall domestic wine sales grow by 2 percent. To celebrate: five of the best Moscato callouts of the last few years.

(We’ve cued up the songs to the lyrics in question, for your easy listening.)

2005: “Lighters Up” by Lil’ Kim
“Still over in Brazil sippin Moscato/ you must’ve forgot though/ so I’m a take it back to the block yo … “

2009: “Do It Now” by Drake
“It’s a celebration/ clap clap bravo / lobster and shrimp / and a glass of Moscato … “

2009: “Make Her Feel Good (Remix)” by Teairra Mari feat. Kanye West and Jay-Z
“We do whatever/ Hypno, Cris though, I mean whatever/ Saracco Moscato it do taste better … “

2010: “Pretty Boy Swag (Remix)” by Soulja Boy feat. Gucci Mane
“This right here is my new Lambo/ Yellow on black with the yellow for Deonto/ Pull up with a yellow bone sippin on Moscato … “

2011: “Moscato” by Roscoe Dash
“It’s me and you and this Moscato … “

Moscato drives US wine sales to new heights [Decanter]
Earlier: Moscato Gains Hip-Hop Cred; 2011’s Biggest Wine Stories

Five Hip-Hop Lines That Made Moscato Huge